Expert bats for using solar power in cooking - Times of India
"I know from the Amazon orders how often people are buying nutpods, what my repeat customer rate is, and how often they buy. I cant know any of these things from stores; all I know from stores is that my numbers are going up." Madeline Haydon, founder and CEO,Green Grass Foods Inc (nutpods) Amazon has been an amazing channel for us As for the channel strategy, starting online (nutpodsis available via Amazon.com, Jet.com, the nutpodswebsite and other online brands) helped Haydon not only understand her customer base better, but how to plan her bricks and mortar strategy. Amazon allowed me in the first instance to get that quick validation from consumers about what they liked about my products, but Ill tell you, Amazon has been an amazing channel for us; there are metrics you can get [from Amazon] that you just cant get from syndicated data and from the grocery stores. For example, I know my top three states from Amazon sales are California, New York, and Florida, so that helps me set a hierarchy on setting up my distribution. I also know from the Amazon orders how often people are buying nutpods, what my repeat customer rate is, and how often they buy. I cant know any of these things from stores; all I know from stores is that my numbers are going up. And so the depth you can get and the segmenting, so whats the ratio of males vs female [buyers]?What else are they buying in their Amazon basket? Its really valuable data for a young brand. INGREDIENTS [Original Unsweetened nutpods]:Purified water, coconut cream, almonds, natural flavors. Contains less than 2% of acacia gum, sunflower lecithin, dipotassium phosphate, gellan gum, sea salt. The gums add texture, while the sunflower lecithin serves as an emulsifier to stop the fat in the nuts separating out, says Madeline Haydon, founder and CEO, nutpods.
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